The visual identity conceived by graphic designer Maria Ferrand within the context of the Centenary – which also makes up the most impressive part of the TNSJ’s new communication strategy, which develops around the radiating core of the written word – is the subject matter of Impressão [Imprint], the fifth volume of the Cadernos do Centenário [Centenary Notebooks]__. A system of generative design whose basic elasticity produces both repetition and difference, unity and variation. Photographer João Tuna was tasked with documenting the “laboratorial” environment in which this writing – in the form of posters, programmes or books – gradually took shape. Tuna lends noise and performativity to Ferrand’s typographic silence, capturing it in the city’s streets, on newspaper pages or on the screens of our phones and computers.